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	<title>Heapseo</title>
	<link>http://www.heapseo.com/blog</link>
	<description>Suggestions for a quirky tag-line appreciated...</description>
	<lastBuildDate>Fri, 14 Sep 2007 23:52:19 +0000</lastBuildDate>
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		<title>Facebook Application Design Courses @ Stanford</title>
		<description>The inside facebook blog reported today that Stanford University will be offering a course in facebook application design, entitled: 
“Create Engaging Web Applications Using Metrics and Learning on Facebook”
This absolutely astounds me.  not only does it reiterate the sheer powerhouse that facebook has become in such a short space ...</description>
		<link>http://www.heapseo.com/blog/facebook-application-design-courses_2007-09-15</link>
			</item>
	<item>
		<title>Holiday break</title>
		<description>I know this blog is only a few days old, but I am already deserting it to go on holiday, so you won't see any posts for a couple of weeks or so.  I know that will be devastating news to the many subscribers and regular readers that I have ...</description>
		<link>http://www.heapseo.com/blog/holiday-break_2007-09-15</link>
			</item>
	<item>
		<title>There&#8217;s No Such Thing As Over-Optimisation</title>
		<description>I hear it over and over again - 'Is our site over-optimised?', 'have we triggered an over-optimisation penalty?', no, because there's no such thing.

The very definition of 'optimisation' means that something cannot be over optimised.

What they actually mean is 'have I spammed the hell out of my own website?'

Often when ...</description>
		<link>http://www.heapseo.com/blog/theres-no-such-thing-as-over-optimisation_2007-09-15</link>
			</item>
	<item>
		<title>I love Sphinn</title>
		<description>I do.  It's great.  Since it's launch I have been introduced to so many great articles on great blogs that I have never even heard of, never mind subscribed to.  In fact, of late my attention has been drawn very much away from my RSS subscriptions and ...</description>
		<link>http://www.heapseo.com/blog/i-love-sphinn_2007-09-13</link>
			</item>
	<item>
		<title>Text Link Ads - the Google Hypocrisy</title>
		<description>The now infamous SES San Jose session on paid links this summer sparked a lot of debate, discussion, agreement and disagreement about its rights and wrongs.  To familiarise yourself with the whole debate, the best round up / commentary was probably the one by SEOmoz. If you read further ...</description>
		<link>http://www.heapseo.com/blog/text-link-ads-the-google-hypocrisy_2007-09-13</link>
			</item>
	<item>
		<title>Thanks EUKHOST!</title>
		<description>I just thought I would write a quick thank you to the guys over at EUKHost.com.  I had been having some problems with adding HTML to my blog posts via Wordpress' WYSIWYG editor, and couldn't for the life of me figure out why.  I assumed it was a wordpress problem ...</description>
		<link>http://www.heapseo.com/blog/thanks-eukhost_2007-09-11</link>
			</item>
	<item>
		<title>The beginning of the end for directories?</title>
		<description>There is a very interesting discussion going on over at Sphinn at the moment after an abundance of popular directories (60+) apparently no longer appearing for their brand names in Google.

After wildly accusing Rand Fishkin of giving Matt Cutts a backhander to ‘hand job’ the directories out of the results ...</description>
		<link>http://www.heapseo.com/blog/the-beginning-of-the-end-for-directories_2007-09-06</link>
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